Developed in Africa, for Africa, Fair Trade Tourism brings together tourism businesses committed to Fair Trade and responsible tourism principles. We provide practical tools to strengthen operations and management systems, opportunities to share knowledge, and connections to markets that value responsible tourism.
Our certification scheme enables eligible tourism businesses to demonstrate independently verified conformity with the publicly available FTT Standard. Initial certification includes an independent on-site audit, with final certification decisions made by a separate Technical Review Committee.
There are several ways to join the journey:
Membership: Join our community and access support to put Fair Trade Tourism principles into practice. Membership alone does not confer certification.
FTT-Engaged: Work towards full certification through an entry-level award based on an independent audit against a defined subset of the FTT Standard. FTT-Engaged is not certification.
FTT-Certified: Achieve full certification by meeting the applicable requirements and conformity thresholds of the FTT Standard through our independent audit and review process.
Tour operators and travel agents: Support the journey by including FTT-Certified tourism businesses in your travel offerings and clearly identifying their certified status. Tour operators and travel agents are not eligible for FTT certification.
Join us in working towards tourism that respects people, supports local livelihoods and cares for the natural environment.
Members are welcomed to a network of like-minded businesses who share a vision for more inclusive, responsible and Fair Trade Tourism. They will have the opportunity to learn how they can adapt their operations to create more benefits for people and planet, while offering a rewarding travel experience
Eligibility If you would to become a member of the Fair Trade Tourism community, consider the following:
If you answered "yes" to both questions above, please go ahead an register your business here. Once you have registered, we will contact you to confirm the details of your annual membership.
Benefits of Fair Trade Tourism membership include:
Technical support:
Networking opportunities:
Members are not entitled to use the FTT logo; this is reserved for businesses that have successfully passed an independent audit.
Register now to become a member and start your Fair Trade Tourism journey.
FTT-Engaged is a "step-in" approach to the Fair Trade Tourism Certification journey. Recognizing the challenges that many businesses face in achieving full certification, FTT-Engaged provides a clear, structured pathway into sustainability certification that prioritizes tangible sustainability practices over more advanced management systems, ensuring that businesses of all sizes can participate in responsible tourism. It incorporates approximately one-third of the criteria required for full Fair Trade Tourism Certification, making it a more achievable first step for businesses committed to ethical and sustainable operations.
Eligibility: FTT Engaged is available for:
Process for Fair Trade Tourism Engaged:
To pass an audit, the FTT--Engaged candidate must meet all "Mandatory" criteria, as well as 80% of the "General" criteria. If the audit is passed, a business will be provided with their FTT-Engaged award. No logos may be used, nor any claims of "Certified" status. FTT-Engaged is simply to enable businesses to confirm that they are on the journey.
An independent audit of performance against the FTT-Engaged requirements is conducted every two (2) years.
Audit Fee: Indicative costs for a Fair Trade Tourism Engaged audit are from R2,000 (plus VAT, where applicable) or US$100 / equivalent in countries outside of South Africa. These are payable every two (2) years. NB These costs are external to FTT; they are paid across to independent auditors for their verification services. Audit Fees may vary depending on the size of the business. Please contact FTT with your total number of full-time employees and description of your business operations and premises for a more accurate cost estimate.
View the summary of the FTT Standard here
Who is currently endorsed by FTT (Certified / Engaged)
Register now to embark on the Fair Trade Tourism journey!
Fair Trade Tourism Certification remains a voluntary process, but is a must-have accolade for businesses looking to promote themselves in the growing responsible tourism market. It requires that a business pass an independent audit to verify their performance against Fair Trade Tourism's Standard, which contains a range of criteria that address business performance in:
FTT's comprehensive standard is designed to ensure that the local development context is prioritised, while periodic reviews ensure that we maintain our alignment with global best practice.
Eligibility: FTT Certification is available for:
Benefits of Fair Trade Tourism Certification include:
Process for Fair Trade Tourism Certification:
To pass an audit, the FTT-Certified candidate must meet all of FTT's "Mandatory" criteria, as well as 75% of the "General" criteria. If the audit is passed, a business will be provided with a certificate, the FTT-Certified logo that they are authorised to use, and the FTT Logo Use Guidelines to communicate its Fair Trade Tourism-Certified status.
Independent FTT Certification audits of business performance against the FTT Standard are conducted every three (3) years for renewal.
For more details about the procedure or how to lodge a complaint click here to link through to the FTT online reporting platform.
Audit Fee: Indicative costs for a Fair Trade Tourism Certification audit are from R7,500 (plus VAT, where applicable) or US$400 / equivalent in countries outside of South Africa. These are payable every three (3) years. NB These costs are external to FTT; they are paid across to independent auditors for their verification services. Audit Fees may vary depending on the size of the business. Please contact FTT with your location, total number of full-time employees, and description of your business operations and premises for a more accurate cost estimate.
View the summary of the FTT Standard here
Who is currently endorsed by FTT (Certified / Engaged)
Register now to embark on the Fair Trade Tourism journey!
Tour operators and travel agents play an important role in connecting travellers with FTT-Certified tourism businesses. The choices you make when designing and selling holidays can create opportunities for these businesses and the people who contribute their land, resources, labour and knowledge to tourism.
We welcome tour operators and travel agents to join Fair Trade Tourism as members, connect with our network and include FTT-Certified businesses in their travel offerings. Membership provides a way to support Fair Trade Tourism principles and participate in our community. It does not confer certification or authorise the use of FTT logos.
Tour operators and travel agents are not eligible for FTT certification. You may use the FTT-Certified logo only when referring directly to a specific FTT-Certified tourism product, with placement that clearly identifies the business to which certification applies. You are responsible for checking that business’s current certified status through the FTT website.
When promoting an itinerary, identify the individual FTT-Certified businesses included and make the scope of their certification clear. Their inclusion does not mean that the entire holiday, tour operator or travel agency is FTT-Certified. Any wider sustainability claims should be specific, substantiated and verifiable.
Join us in connecting travellers with independently audited tourism businesses and supporting the Fair Trade Tourism journey across Africa.
Become a FTT-Approved & Travelife Partner tour operator
For more information about how this works, or if you've already decided that you would like to embark on the journey... please contact us!