Fair Trade Tourism

The mark of a good holiday

Extraordinary travel experiences are made possible when hosts have the well-being of people and planet at heart. Discover these hosts within the Fair Trade Tourism (FTT) “family” – a network of passionate, inspiring tourism leaders in Africa that have embraced the need to do tourism better and committed to Fair Trade Tourism principles. They proudly display the Fair Trade Tourism logo as a verification of their dedication to creating better places to live, work, and visit.

The Fair Trade Tourism logo is the mark of best practice in responsible and Fair Trade Tourism, defined by fair wages and working conditions, fair purchasing and operations, equitable distribution of benefits, and respect for human rights, culture and the environment. It means that the people who contribute their land, resources, labour and knowledge to tourism are the ones who reap the benefits, and that the natural environment on which it all depends is treated with respect in pursuit of more resilient destinations.


nature, culture, heritage and more...

Whether searching for an urban oasis on arrival, ticking off some of those "bucket list" adventures, wanting an immersion in nature, far from everything, or to exchange stories with people from different cultures, learn the local lingo and taste its flavours, the Fair Trade Tourism family has something to suit everyone's travel style.

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Adventure at Heart

Get the most from your holiday time - packing it full of adventure and activities, whether on...
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African Roots

Understand the journey that people and places have been on, told by those who know it best and...
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Cultures Converge

Discover the soul of a place by meeting its people, hearing their stories (and perhaps sharing...
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Equestrian Escapes

Saddle up for safaris, beach rides & mountain explorations, experienced in a climate-friendly...
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Farm Stays

Rural living where creature comforts, growing your own, and self-sufficiency converge to feed...
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Inspired by Africa

It is the artists, the musicians, & the lovers of food who can lead you on the most unique...
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Intro to Africa

Arriving in a new place is made even sweeter when it comes with a welcome from the FTT Family....
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Make it Count

Give back, roll up your sleeves, and indeed "make it count" is exactly what will happen with a...
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Sand & Surf

Seeking that blissful feeling of sand between your toes, or breathing in that salty, ocean air?...
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Tree Hugging

Coastal forests, protected yellowwoods, mountainous biospheres and expansive, 'highveld' nature...
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Urban Oasis

A lush, indigenous garden oasis in the heart of a bustling city gives you that feeling that...
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Indulgence doesn't have to cost the earth, so book some spa time at these Fair Trade Tourism...
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Discover not only the Big 5 (perhaps) but also the Little 5 (if you're lucky) during your...
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Wine Country

Famed for its world-class wine estates, there's more to South Africa's "Wine Country" than its...

discover extraordinary places and people

Planning your next holiday?

The "Explore" map of Fair Trade Tourism-certified businesses is going to be an essential tool to help design your journey, especially if you want it to be one that makes a difference for people and the planet, while also offering you the exceptional experiences you seek. The hardest part will be deciding where to begin...

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Cape Town & surrounds

With its own "Big 6" iconic experiences of Table Mountain, Groot Constantia wine estate, Cape...
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Eastern Cape

Often referred to as the "adventure province", the Eastern Cape is home to countless outdoors...
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Egoli & Gauteng

Johannesburg - also known by its isiZulu name of "Egoli", meaning the "place of gold" - is the...
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Free State

At the very heart of South Africa you will find the Free State with its rolling hills, wide...
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Garden Route & Little Karoo

Locals and overseas travellers alike flock to this region, year round. With its beautiful...
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Greater Kruger

Almost anywhere in the world it takes only one word - Kruger - to conjure immediate images of...
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KwaZulu Natal

Possessing what is surely the greatest diversity of travel destinations in a single province,...
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From contemporary artistic mastery to the ancient rock art of the Makgabeng Plateau and the...
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Idyllic beaches and warm hospitality epitomise the travel experience in Mozambique while its...
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The Kalahari

The Kgalagadi Transfrontier Park – one of the largest wilderness areas in the world – is...
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The Winelands

From the well-known, big estate names to the off-the-beaten track family-owned gems, the Cape...
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Zambia - the warm heart of Africa - so named for its notoriously friendly people. Here you'll...

Tour Operators
approved travel planners

If you would like some help designing and booking your rewarding Fair Trade Tourism travel experience, we invite you to reach out to the experienced tour operators and travel agents that have been approved by both Fair Trade Tourism and Travelife. This international partnership was forged to ensure that your entire travel experience is hosted by tourism partners creating better places to live, work, and visit, including those who are designing and booking it according to your needs.

Find your perfect "travel planner" match!

Join Fair Trade Tourism
...if you want to go far, go together

Do you share our vision for tourism that is fair, inclusive and sustainable? Are you ready to embark on a journey to do tourism better? Would you like to be part of a network of like-minded businesses whose goal it is to see people and places thrive through responsible tourism development?

If you answered “yes” to any (or all!) of these questions, then we would love to welcome you to the Fair Trade Tourism family!

Join now

For more information...

Who is currently certified by Fair Trade Tourism